Articles from July 2009

30.07.09
Written by Katie Cory 
Twitter's logo

I will be the first to admit I was sceptical about Twitter. I really didn't see what the fuss was about; I didn't feel the need to tweet or tell the world I was eating spaghetti bolognese for tea, after all that is what Facebook is for. I didn't see why I only needed 140 characters to be a micro blogger when there are blogs that allow me to write however much I like. My disdain for twitter wasn't because I was adversed to new fads; I had a Myspace account where I crudely hacked the code and styled it, I'm an active member of Facebook following friends who I have not seen for a decade and I hate to admit this, I believe I had a Bebo account many eons ago but the least said about that the better.

30.07.09
Written by Katie Cory 
Textimage graphic

I come from a print background and moving from print to web has obvious differences; margins need to be tighter, screen dpi is smaller but the main challenge I discovered was designing with web standard fonts. In print I can use hundreds if not thousands of typefaces, in web I use Verdana, Arial and Georgia. Using the same three fonts day in day out is tiring, there's only so many times you can capitalise Verdana or underscore Arial. Having said that, 2009 is said to be the year of typography in web design, with many new techniques such as Typekit in development.

28.07.09
Written by Robert Wild 
Pie chart showing the breakdown of modern web design

With the recent public launch of Microsoft's new Internet Explorer, news spread quickly of the addition of a long list of great new features that aims to separate the new browser from older versions and of course its close competition. Yet it still cannot seem to shake of the opinions and comments made by many developers globally of its inability to resemble a 'good' browser.

21.07.09
Written by Robert Wild 

Flash has been about since 1996, and has since built up a progression of uses and options for deployment, commonly to add animation or interactivity. The impact of flash on webpage (if done correctly) can give some lovely visual effects and really bring a page to life.

However it does have some down sides, before any design through flash can be achieved, you of course need the application, currently a new install of flash CS4 would cost around £620. In terms of a webpage, the flash content is completely invisible to search engines and visual impaired user tools (like screen readers), designers can get carried away with design and so file sizes increase rapidly, slowing down page load times and increasing server strain for busy sites.

16.07.09
Written by Robert Wild 
Search Engines Optimisation and Campaigns

In the previous article I discussed the industry pirates and cowboys, in no other sector of the industry are these more common than search engine optimisation. To avoid any arguments or mud slinging, I am not claiming to be a SEO (Search Engine Optimisation) guru, I do not know everything there is to know about SEO. We work to best practices and proven results, we do not make unrealistic promises.

Maybe that's why this particular discipline is so bloated with cowboys? We are honest, we never make false promises or hopes. We are confident with our results, but how can anybody guarantee top results for the system which has no official documentation, no direct lines of communication and changed on an hourly rate?

08.07.09
Written by Robert Wild 
The Design Industry Pirates

I suppose with every industry you get cowboys and pirates, those who set out to deceive the customers and clients with mis-truths and reputations. I don't think the creative industry is exempt from this, however it seems the real cowboys lie and work within our own ranks. As an established studio in Derby, we like many others have years of experience to call upon for projects and business goals, this does not automatically qualify you for greatness, but does stand you in good company. This is not say an industry rookie is inept and not worthy of company, on the contrary the ideas and creativity of a green employee often exceeds those of the established team members.